Monday, November 3, 2008

Amazon tackles "Wrap Rage"

What a great idea! Amazon.com is working with companies to eliminate those horrible clam shell cases on products and the twist ties and excessive plastic packaging on toys. This isn't just a great idea to help frustrated package openers but it is a great idea for the environment! They are replacing the bad plastics & waste with recyclable cardboard packaging that is easy to open. I really hope this catches on and everyone starts changing to this style of packaging. Who hasn't had to open a toy for a child only to find that it is sealed in the package like Fort Knox?! Seriously... the way toys are wrapped up and tied 20 different ways is ridiculous.

Way to go Amazon.com!
Here is a video link that shows a side by side comparison of the regular packaging vs the new packaging- it's pretty cool.

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