Bloody Mary Tudor Advertisements Too Scary for the Public

An animated advertisement for the London Dungeon's Bloody Mary Tudor exhibition has been pulled from London's subway system (aka the Tube).
The London Dungeon ad had been appearing on digital displays at London tube stations with a regal portrait of Queen Mary quickly transforming into a terrifying ghoulish image.

But after a series of complaints, bosses from ASA have ruled the  Bloody Mary Tudor exhibition ads should be pulled -- because they are too scary for the public.


What do you think? I think it's pretty awesome.





A spokesperson for The London Dungeon said: “We’re in the business of scaring with a historical twist and we pride ourselves on advertising that is provocative and edgy”

"However we are  amazed by the ASA’s decision.  Indeed, we worked closely with all the necessary bodies to ensure our Bloody Mary advertising met all the required criteria. 

"Undoubtedly the sight of a regal monarch morphing into a monstrous figure is an arresting one and was intended to grab attention. However, we are totally confounded by this decision."